EL-HIKMAH http://jurnal.alhikmah.ac.id/index.php/elhikmah <p><strong>Jurnal El-Hikmah</strong> merupakan pusat publikasi artikel hasil penelitian seputar da'wah, komunikasi, jurnalistik, penyiaran dan pengembangan masyarakat Islam. Hasil penelitian melingkupi penelitian empirik dan penelitian literatur.</p> <p><strong>Jurnal El-Hikmah</strong> diterbitkan dua kali setahun (Januari dan Juli). Publikasi jurnal ini bertujuan menerbitkan artikel-artikel berkualitas tinggi yang direview oleh beberapa orang reviewer di bidang da'wah, komunikasi, media massa, penyiaran, dan pengembangan masyarakat Islam yang diterbitkan oleh Sekolah Tinggi Ilmu Dakwah Dirosat Islamiyah Al-Hikmah</p> STID DI AL-HIKMAH en-US EL-HIKMAH 1979-4967 HIJRAH DAN KAITANNYA DENGAN SEMANGAT KEBANGSAAN http://jurnal.alhikmah.ac.id/index.php/elhikmah/article/view/151 <p><em>This study aims to interpret hijrah and its description with the spirit of nationalism. This qualitative research uses literature and interprets textually. The data used are written websites, journals, books, Al-Qur'an, Hadith and other library sources. This research concludes that hijrah can be interpreted as an effort to build a dignified society built by various ethnic groups who have a shared vision with love and faith, they work together to achieve their goals in the abundance of Allah SWT's grace and pleasure. Hijrah is an important process in building the spirit of nationalism and nationalism<strong>.</strong></em></p> Muhith Muhammad Ishaq Copyright (c) 2023 2023-08-31 2023-08-31 18 09, Januari 1 11 BERAGAM CARA MENGENAL JURNALISTIK DALAM ISLAM: PERSPEKTIF AL-QUR’AN http://jurnal.alhikmah.ac.id/index.php/elhikmah/article/view/153 <p><em>The purpose of this research is to understand Islamic journalism from the perspective of the verses of the Qur'an. This research only uses library research which is part of a qualitative approach. Data analysis by interpreting existing literature, for example books, journals, ulama books and websites that match the research theme. The conclusion of the study is that the significance of qalam is in its function as a medium. Meanwhile, the media is only an introduction to knowledge, while knowledge cannot be captured without going through the process of reading and interpreting by humans and it is described in it how the Al-Quran is described with Al-Qalam with the aim and purpose of ensuring that the divine message can reach the target audience. Al-Qur'an as a holy book can be categorized as a medium for providing journalistic information to its readers. As a provider of journalistic information, the Al-Qur'an has a source of information, a function as an educator, a critical function, a social monitoring function and has an influence on the development and development of an era.</em></p> Achmad Yaman Copyright (c) 2023 2023-01-04 2023-01-04 18 09, Januari 12 23 PEMANFAATAN MEDIA SOSIAL WHATSAPP SEBAGAI MEDIA BELAJAR TAHSIN AL QUR’AN PADA PROGRAM BETTA QUR’AN http://jurnal.alhikmah.ac.id/index.php/elhikmah/article/view/154 <p><em>The research was conducted to analyze the utilization of Whatsapp social media as a medium for learning Al-Qur'an Tahsin in the Betta Qur'an program. This research is qualitative research with a case study approach. The data collection technique is through observation/direct observation of the BETTA Qur'an program. The conclusion of the study found that the use of WhatsApp social media in the BETTA Qur'an program as a medium for conveying material reached 50% of the 20 respondents, apart from that WhatsApp could also be used as a medium for talaqqi and evaluation of members' reading of the Qur'an whose percentage reached 5%. up to 45%, with the help of WhatsApp's free features such as images, audio recordings, videos, and sending documents.</em></p> Ahmad Adnan Ahmad Yadi Mulya Copyright (c) 2023 2023-01-04 2023-01-04 18 09, Januari 24 42 NILAI KETUHANAN, AKHLAK, DAN KEMANUSIAAN DALAM EKONOMI ISLAM: PERSPEKTIF AL-QURAN http://jurnal.alhikmah.ac.id/index.php/elhikmah/article/view/155 <p><em>This paper analyzes the divine, moral and economic values contained in the Al-Qur'an. This research uses an extensive literature study approach from journals, books, Qur'an commentary, and online references that are in accordance with the theme of this research. The research findings state that Islamic economics has its own uniqueness and privileges compared to all economic systems that exist in the world today such as the capitalist economy and the socialist economic system. Among these special values include divine and human values as well as morals. With these three values, Islamic economics overcomes all the problems that exist in society and provides solutions for the welfare of human life and their prosperity in this world and in the hereafter. While the capitalist economy teaches its adherents to get as much profit as possible regardless of how to achieve it and also does not pay attention to human and moral values so that socio-economic inequality occurs in society as a result of practicing capitalist economic theory</em></p> Hermansyah Copyright (c) 2023 2023-01-04 2023-01-04 18 09, Januari 43 58 STRATEGI KOMUNIKASI PEMASARAN HIJAB DAN MAKANAN DAPOER KUDIL MELALUI MEDIA SOSIAL http://jurnal.alhikmah.ac.id/index.php/elhikmah/article/view/156 <p><em>The This research is motivated by the fact that Dapoer Kudil uses social media to promote its products and has been proven to increase sales turnover of its products every year. Meanwhile, theoretically, the marketing communication strategy is an effort to introduce products to consumers which is very important because it relates to the success that will be obtained by sellers both through online and offline marketing. Therefore, this research formulates the problem and objectives, the communication process carried out by Dapoer Kudil in marketing its products through social media. This study uses a descriptive type of research with a qualitative approach, namely analyzing the marketing communication strategy carried out by Dapoer Kudil social media. Researchers get the data from the results of interviews, observations and documentation. The results of this study conclude that, the communication process carried out by the Dapoer Kudil social media account is a directed communication strategy, and includes a communication component. The influence of the use of social media on the marketing of Dapoer Kudil products is proven by the increase in sales turnover every year.</em></p> Misroji Nurjanah Copyright (c) 2023 2023-01-04 2023-01-04 18 09, Januari 59 76 MAKNA DAKWAH LIRIK LAGU PINTU TAUBAT: PERSPEKTIF SEMIOTIK http://jurnal.alhikmah.ac.id/index.php/elhikmah/article/view/158 <p><em>The purpose of this study is to unravel the meaning of latent in da'wah lyrics of Pintu Taubat song sung by the band Zivilia. This research is included in a critical paradigm, using a semiotic blade of Sander Pierce analysis. The conclusion of the research is the lyrics of the song Pintu Taubat has three apsek meaning that is aqidah, syariah, and worship. The meaning of the aspect of aqidah includes faith in Allah SWT and all its properties. The meaning of the moral aspect of the consciousness of error and sin, consciousness as a weak creature, a deep remorse of the sins ever committed, consciousness as a weak and despicable creature, consciousness will need for God's forgiveness and fear and anxiety if the remaining age is not enough to remove the sins and mistakes ever done. Meaning in the aspect of worship includes, prostrating as a sign of asking God's forgiveness, praying that sin is forgiven and istighfar in an attempt to get the forgiveness.</em></p> Andri Copyright (c) 2023 2023-01-04 2023-01-04 18 09, Januari 77 96 METODE PENELITIAN ETNOGRAFI: KONSEP DAN DESAINNYA http://jurnal.alhikmah.ac.id/index.php/elhikmah/article/view/159 <p><em>This short paper aims to find a form of ethnographic research design. The focus of the discussion is on types of research, research subjects, types of data, data sources, data collection techniques, and data analysis techniques. The method used in this study is library research. So that all research data is only based on library data, for example journals, books, research results, and relevant websites. The conclusion of this study is that ethnography as a qualitative research method has experienced developments, for example the emergence of audience ethnography, digital ethnography, visual ethnography and others. With this development, ethnographic research designs can be formed and developed according to the research context that will be made by a researcher. Ethnography is research that can be used in various scientific disciplines such as economics, education, politics, communication, etc</em></p> Sunaryanto Copyright (c) 2023 2023-01-04 2023-01-04 18 09, Januari 97 120