El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi

AKSIOLOGI DAKWAH DALAM ETIKA QOULAN SADIDAN, QOULAN LAYYINAN, DAN QOULAN MA'RUFAN PERSPEKTIF AL-QUR'AN

Siti Ulfa Nihaya — 2026-08-11

Da'wah is not merely understood as the activity of conveying Islamic teachings but also as a communication process grounded in ethical values. In the digital era, characterized by the widespread dissemination of misinformation, hate speech, and social polarization, the ethics of da'wah communication have become increasingly important to examine. This study aims to analyze the axiological values embodied in the concepts of Qoulan Sadidan, Qoulan Layyinan, and Qoulan Ma'rufan from the perspective of the Qur'an and their relevance within the philosophy of da'wah. This research employed a qualitative approach using a library research method. Data were collected through the examination of Qur'anic verses, Hadith, Qur'anic exegeses, and scholarly literature related to communication ethics and the philosophy of da'wah. The data were analyzed descriptively through data reduction, data presentation, and conclusion drawing.

The findings reveal that Qoulan Sadidan represents the values of truthfulness, honesty, and integrity in delivering da'wah messages; Qoulan Layyinan reflects humanitarian values through gentle, empathetic, and persuasive communication; while Qoulan Ma'rufan emphasizes public benefit by promoting kind, courteous, and constructive speech. These three concepts collectively establish an integrated axiological framework that supports humanistic, dialogical, and socially transformative da'wah communication. From the perspective of the philosophy of da'wah, the integration of these values serves as an ethical foundation for implementing da'wah that is relevant to the communication challenges of the contemporary digital era.

DEKONTRUKSI “SPEECH THEORY” SEARLE DENGAN KONSEP KALIMAH TOYYIBAH (QS. IBRAHIM 24,25)

Kharisma Tsala Tsatunisa — 2026-08-13

In everyday life, language plays a vital role as a means of conveying ideas. In philosophical studies, language is also understood from another perspective namely, as an action. John R. Searle developed an alternative perspective through his Speech Theory, which explains that every utterance carries a specific intention and can result in an action within the communication process. However, this differs from the Qur’an, which presents a concept of communication that emphasizes not only the function of language but also the quality of the language spoken. The research method used in this study is qualitative, employing a literature review approach. This study presents a deconstruction of John R. Searle’s theory through the concept of kalimah Toyyibah in the Qur’an, specifically in Surah Ibrahim, verses 24–25. This study also helps illustrate that the success of communication is not merely measured by the achievement of linguistic goals but also by the extent to which speech reflects goodness, honesty, and brings people closer to virtuous values.

KOMUNIKASI ISLAM DAN DOSA LISAN DIGITAL: KAJIAN FILOSOFIS ATAS ETIKA BERTUTUR DI RUANG MEDIA SOSIAL

Arba Surya Jagat — 2026-08-18

This study examines Islamic communication and digital tongue sins from the perspective of the philosophy of da'wah. Communication in Islam is understood not merely as a technical process of conveying information, but as an act of worship bound by moral-theological responsibility. Classical Islamic scholarship, particularly Al-Ghazali's Ihya' Ulumuddin, identifies various tongue sins such as lying, backbiting, slander, and gossip, all rooted in the absence of caution in speech. Digital technology has transformed these classical sins into new forms, including digital backbiting, hoaxes, hate speech, cyberbullying, and doxing, which are qualitatively more massive due to the interactive, permanently archivable, and borderless nature of cyber media. This qualitative library research employs a philosophical framework of ontology, epistemology, and axiology, complemented by the maqashid syariah approach. The findings show that digital communication does not change the ontological status of humans as morally responsible beings; that tabayyun (verification) is epistemologically urgent amid the flood of unverified information; and that awareness of divine recording of every utterance forms an axiological foundation for ethical conduct. The maqashid syariah framework, especially hifz al-'ird (protection of honor), affirms the urgency of safeguarding human dignity in digital spaces. The study recommends integrating Islamic digital literacy into Islamic education curricula, including pesantren and tahfidz institutions, to build a more civilized culture of digital communication.