El-Hikmah: Jurnal Ilmu Dakwah dan Komunikasi

AKSIOLOGI DAKWAH DALAM ETIKA QOULAN SADIDAN, QOULAN LAYYINAN, DAN QOULAN MA'RUFAN PERSPEKTIF AL-QUR'AN

Siti Ulfa Nihaya — 2026-08-11

Da'wah is not merely understood as the activity of conveying Islamic teachings but also as a communication process grounded in ethical values. In the digital era, characterized by the widespread dissemination of misinformation, hate speech, and social polarization, the ethics of da'wah communication have become increasingly important to examine. This study aims to analyze the axiological values embodied in the concepts of Qoulan Sadidan, Qoulan Layyinan, and Qoulan Ma'rufan from the perspective of the Qur'an and their relevance within the philosophy of da'wah. This research employed a qualitative approach using a library research method. Data were collected through the examination of Qur'anic verses, Hadith, Qur'anic exegeses, and scholarly literature related to communication ethics and the philosophy of da'wah. The data were analyzed descriptively through data reduction, data presentation, and conclusion drawing.

The findings reveal that Qoulan Sadidan represents the values of truthfulness, honesty, and integrity in delivering da'wah messages; Qoulan Layyinan reflects humanitarian values through gentle, empathetic, and persuasive communication; while Qoulan Ma'rufan emphasizes public benefit by promoting kind, courteous, and constructive speech. These three concepts collectively establish an integrated axiological framework that supports humanistic, dialogical, and socially transformative da'wah communication. From the perspective of the philosophy of da'wah, the integration of these values serves as an ethical foundation for implementing da'wah that is relevant to the communication challenges of the contemporary digital era.

DEKONTRUKSI “SPEECH THEORY” SEARLE DENGAN KONSEP KALIMAH TOYYIBAH (QS. IBRAHIM 24,25)

Kharisma Tsala Tsatunisa — 2026-08-13

In everyday life, language plays a vital role as a means of conveying ideas. In philosophical studies, language is also understood from another perspective namely, as an action. John R. Searle developed an alternative perspective through his Speech Theory, which explains that every utterance carries a specific intention and can result in an action within the communication process. However, this differs from the Qur’an, which presents a concept of communication that emphasizes not only the function of language but also the quality of the language spoken. The research method used in this study is qualitative, employing a literature review approach. This study presents a deconstruction of John R. Searle’s theory through the concept of kalimah Toyyibah in the Qur’an, specifically in Surah Ibrahim, verses 24–25. This study also helps illustrate that the success of communication is not merely measured by the achievement of linguistic goals but also by the extent to which speech reflects goodness, honesty, and brings people closer to virtuous values.

KOMUNIKASI ISLAM DAN DOSA LISAN DIGITAL: KAJIAN FILOSOFIS ATAS ETIKA BERTUTUR DI RUANG MEDIA SOSIAL

Arba Surya Jagat — 2026-08-18

This study examines Islamic communication and digital tongue sins from the perspective of the philosophy of da'wah. Communication in Islam is understood not merely as a technical process of conveying information, but as an act of worship bound by moral-theological responsibility. Classical Islamic scholarship, particularly Al-Ghazali's Ihya' Ulumuddin, identifies various tongue sins such as lying, backbiting, slander, and gossip, all rooted in the absence of caution in speech. Digital technology has transformed these classical sins into new forms, including digital backbiting, hoaxes, hate speech, cyberbullying, and doxing, which are qualitatively more massive due to the interactive, permanently archivable, and borderless nature of cyber media. This qualitative library research employs a philosophical framework of ontology, epistemology, and axiology, complemented by the maqashid syariah approach. The findings show that digital communication does not change the ontological status of humans as morally responsible beings; that tabayyun (verification) is epistemologically urgent amid the flood of unverified information; and that awareness of divine recording of every utterance forms an axiological foundation for ethical conduct. The maqashid syariah framework, especially hifz al-'ird (protection of honor), affirms the urgency of safeguarding human dignity in digital spaces. The study recommends integrating Islamic digital literacy into Islamic education curricula, including pesantren and tahfidz institutions, to build a more civilized culture of digital communication.

INSTITUSI MEDIA DAKWAH: PERAN KONTEN VISUAL INSTAGRAM DALAM MEWUJUDKAN MASYARAKAT QUR’ANI

Himmah Aliyah — 2026-07-27

The rise of social media platforms like Instagram has opened up new opportunities for Islamic *da'wah* (preaching) in the digital era. Visual content—such as Quranic recitation videos, educational sessions, and online interactions—is considered effective in conveying Quranic values ??to the general public. This study aims to analyze Instagram's role as a *da'wah* media institution in shaping a Quranic society, focusing on the account @dewiyukha_nidaa as a case study. A qualitative research method employing a literature review approach was used, with data analyzed through the lens of Branston and Stafford’s media institution theory. The findings indicate that uploaded visual content—including *tartil* recitation, *tajwid* (recitation rules) Q&A sessions, and Quran memorization tips—successfully engages the audience and fosters positive interaction. Digital *da'wah* via Instagram serves not only as a medium for conveying religious teachings but also as a social institution that builds a virtual Quranic community. In conclusion, the digitalization of *da'wah* through social media is an effective strategy for expanding the reach of the Islamic message while simultaneously strengthening the role of *da'wah* institutions in cultivating a society grounded in Quranic values.

IMPLEMENTASI METODE DAKWAH DALAM MENGATASI PROBLEMATIKA MASYARAKAT DI DESA TELUK ROBAN KECAMATAN SORKAM

Yulia Citra Sitanggang — 2026-08-03

This study is motivated by various issues facing the community of Teluk Roban Village, Sorkam District, spanning religious, social, and moral aspects, as well as general community life. These conditions necessitate appropriate dakwah (Islamic outreach) methods to ensure religious messages are accepted and applied in daily life. The study aims to analyze the implementation of dakwah methods in addressing these community issues and to identify the factors that facilitate or hinder dakwah activities within the community. A qualitative approach with a descriptive method was employed. Data were gathered through observation, interviews with religious leaders, dakwah practitioners (da'i), community figures, and residents of Teluk Roban Village, alongside documentation related to dakwah activities. The results indicate that the dakwah methods applied include bil-hikmah (wisdom), mau‘izhah hasanah (good counsel), and mujadalah (dialogue/argumentation), adapted to the community's specific conditions and characteristics. Dakwah is also conducted through study groups, religious lectures, youth guidance, social activities, and by setting a personal example in daily life. The implementation of these methods has played a role in enhancing the community's religious understanding, fostering social concern, and encouraging positive behavioral changes. However, the execution of dakwah still faces obstacles, such as low participation among some residents, a limited number of da'i, residents' busy schedules, and the influence of technological advancements and the social environment. Thus, the success of dakwah in Teluk Roban Village depends not only on the delivery of religious material but also on the da'i's ability to select methods that align with the community's needs, conditions, and characteristics.

MEMBACA KEMBALI RITUAL TURUN BATU NISAN SEBAGAI PERTAHANAN DAKWAH ISLAM DI PESISIR SUMATERA UTARA

Khairatunnisa Sihombing — 2026-10-24

Modernization and the shrinking of traditional spaces for religious education place the Islamic values of coastal communities at risk of weakening, so the continuity of da’wah within tradition needs to be strengthened. This study examines the “turun batu nisan” (tombstone-lowering) ritual on the coast of North Sumatra not merely as a form of cultural acculturation but as a strategy for defending Islamic da’wah that keeps Islamic teachings sustained, communicated, and transmitted amid strong local traditions. The study employs a descriptive qualitative approach using direct observation, interviews with a religious leader, and a literature review, and analyzes the data through the concepts of cultural da’wah, the indigenization of Islam, and da’wah bil hal (da’wah through action). The findings show that the ritual contains da’wah values, namely prayer, remembrance of God (zikir), recitation of the Qur’an, invocations of blessing (sholawat), and marhaban, integrated into local traditions such as the purification of the tombstone, religious gatherings, and communal feasts (kenduri). This integration allows Islamic messages to be conveyed through habituation without presenting da’wah as something foreign to the community. The ritual also strengthens social solidarity and preserves religious cultural heritage. The ritual can therefore be understood as a contextual model of da’wah bil hal and cultural da’wah for guiding the younger generation of coastal North Sumatra to remain close to Islamic values through traditions they know in everyday life.

DINAMIKA GERAKAN ISLAM MODERN INDONESIA : KAJIAN HISTORIS PERKEMBANGAN NAHDLATUL ULAMA DAN MUHAMMADIYAH DALAM TRANSFORMASI SOSIAL KEAGAMAAN

Fajar Iriandi — 2026-10-28

The development of the modern Islamic movement in Indonesia has an important role in shaping social, education, religion, and national society. Nahdlatul Ulama (NU) and Muhammadiyah are the two large Islamic organizations that have different characteristics, a da'wah approach, as well as different update strategies, but both contribute to the development of the Indonesian society. This study aims to examine the historical dynamics of NU and Muhammadiyah development, analyze the equation and difference in both movement, and describe its contributions in socio-religious transformation in Indonesia. Using qualitative methods with historical approaches through library studies. So the data was obtained from relevant history books, scientific articles, and documents, were then analyzed using the theory of social change and Islamic modernization theory to understand organizational development, religious thoughts, and social movement strategies. The results showed that NU developed by maintaining the religious tradition of Ahlussunnah wal Worshippers through pesantren's education, da'wah, and community empowerment, while Muhammadiyah emphasized the update of Islamic thinking through modern education, health services, and social activities. The analysis showed that the difference in such approaches reflects the diversity of strategies in responding to social changes and modernity challenges. Both also show the ability of the Islamic organization to adjust programs and movements with the needs of the community. This study concluded that NU and Muhammadiyah played an important force in Indonesia's religious social transformation through strengthening education, social services, da'wah, and the formation of dynamic community life.

DINAMIKA PEMBAGIAN WEWENANG DALAM PENGORGANISASIAN ORGANISASI ISLAM: STUDI KUALITATIF LAZIZNU TUWIRI WETAN

Akhla Shofia Kumala — 2026-10-28

Organizing is an important function of Islamic organizational management that regulates the division of tasks, authority, and responsibilities to achieve organizational goals. This study aims to analyze the dynamics of authority distribution in the organizing process of LAZISNU Tuwiri Wetan, particularly the relationship between formal structure, the exercise of authority, and coordination among administrators. This study employs a qualitative approach with a descriptive research design. Data were collected through interviews, observation, and documentation, and analyzed through data condensation, data presentation, and conclusion drawing. The findings indicate that task allocation follows the organizational structure and considers the abilities and experience of members. However, its implementation remains flexible, as administrators help one another when facing difficulties in carrying out their duties. Coordination is also conducted through the assignment of coin collectors, motivation provided during meetings, and the dissemination of financial reports to the community. These findings indicate that the exercise of authority depends not only on the formal structure but also on cooperation, communication, and member involvement. This study highlights the importance of clear task allocation and effective coordination in supporting the continuity of activities within Islamic organizations.