Persepsi Followers Terhadap Gaya Hijab Turban Gita Savitri Pada Postingan Instagram @Gitasav

Abstract

Gita Savitri is a Muslim hijab influencer whose turban-style hijab has
generated both support and criticism. This controversy has been widely
discussed on online platforms, particularly Instagram, as well as in
offline communities, making it an interesting topic for academic
research. This study aims to examine followers' perceptions of Gita
Savitri's turban-style hijab as presented in her Instagram posts on the
@gitasav account. To analyze this phenomenon, the researcher employed
a descriptive qualitative approach. The study describes Instagram
followers' perceptions through three stages of the perception process:
sensation, attention, and interpretation. Data were collected through in
depth interviews conducted by contacting participants directly via
Instagram Direct Message (DM) and WhatsApp. The findings indicate
that followers' perceptions of Gita Savitri's turban-style hijab on her
Instagram posts can be understood through the three components of
perception, namely sensation, attention, and interpretation.